Education

Continous Growth

Our coaching and education team ensures our agents are learning, innovating, and obsessed with better for our clients. Through a blend of hands-on training, on-demand resources, and personalized coaching, we help agents grow at every stage of business. Whether you’re just starting out or scaling toward significance, our education path is designed to sharpen your skills, boost your confidence, and equip you with strategies that work.

The Forge

The Forge is your all-in-one hub for agent growth, offering access to the tools, training, and support you need to build a better business. Inside, you’ll find on-demand courses, real-time coaching, market updates, podcast episodes, and marketing resources — all curated to help you move forward with focus and confidence. Whether you’re just starting out or scaling up, the Forge is the launchpad for intentional, supported growth.

learn more

Signature Education

Our in-house CE program delivers practical, engaging classes that meet state requirements and support real-world success. Led by experienced coaches, courses cover key topics like law, ethics, contracts, marketing, and more. Agents can choose from in-person, live online, or on-demand courses available year-round.

Our Signature Education consists of:

  • Law and Ethics Courses
  • Listing Management
  • Communication principles
  • Negotiation skills
  • Marketing tools and strategies
  • Mastering client events
  • And more!

Guided Coaching Programs

Our guided coaching programs are designed to give agents clarity, structure, and momentum. Each program combines hands-on coaching, practical assignments, and supporting resources so agents can make meaningful progress while building habits that support long-term growth.

Our Guided Coaching Programs consists of:

  • Business Reboot
  • Marketing Deep Dive
  • And more!

Signature Roundtable

Held twice a year, our Signature Roundtables are dedicated days of insights, connections, and continuous learning. Agents from across the state come together to grow their skills, gain perspective, and connect with peers and leadership. Each event is designed to sharpen your business, recharge your mindset, and keep you aligned with where we’re headed together.

Signature Roundtables consists of:

  • Expert guest speakers offering fresh perspectives and actionable takeaways
  • CE opportunities that count toward your professional development
  • Time to connect and collaborate with agents, brokers, and leadership
  • A clear company overview and updates to keep you aligned
  • Interactive workshops and panels designed to move your business forward

    (RE)Connect

    (Re)Connect is our weekly virtual training series designed to help agents at all experience levels grow their business with confidence. Whether agents are looking to sharpen their skills or pick up new strategies, these sessions offer practical, real-world training they can join from anywhere in the state.

    (RE)Connect consists of:

    • Live weekly virtual trainings

    • Topics like handling multiple offers, building systems, and lead generation

    • Expert insights from our education & coaching team

    • Panel discussions with top-performing agents

    • A collaborative learning space to grow your business faster

    Weekly Team Meetings

    Join weekly, in-person sales meetings designed to keep you connected, informed, and inspired. Led by experienced brokers, these sessions bring agents together to share insights, tackle challenges, and grow their businesses in a collaborative environment.

    Team Meeting consists of:

    • Transactional topics and client strategies rooted in real-world scenarios
    • Practical education to help you navigate contracts, pricing, negotiations, and more
    • “Market of the moment” updates to keep you in tune with shifting trends and data
    • Case study discussions with agents from all experience levels

      Weekly New Agent Connect

      Connect is our weekly virtual training space designed for new agents in their first two years. This is a collaborative hybrid of some teaching and lots of discussion for new agents to learn the fundamentals of real estate, ask questions, share ideas and discuss their experiences.

      Connect consists of:

      • Live virtual meetings

      • Topics like holding open houses, writing offers, negotiating, and more

      • Group discussion with other new agents

      • Led by our coaching team

      • A collaborative space to learn the fundamentals of real estate

      Roadmap to Success for New Agents

      Hit the ground running with our exclusive 12-month new agent training program. Our proven Roadmap to Success has helped hundreds of new agents launch their careers with confidence.  You’ll receive a custom plan, a dedicated mentor, and the guidance you need to build your business.

      Our Roadmap to Success includes:

      • A structured onboarding experience that builds confidence from day one
      • Step-by-step business planning and goal setting to guide your focus
      • Hands-on coaching and accountability from experienced leaders
      • Proven systems for lead generation, client service, and referrals

      C21 University

      C21 University gives you access to a national library of training resources available exclusively to CENTURY 21® agents. From business planning to negotiation tactics, from lead generation to luxury real estate, C21 University offers self-paced, high-quality content to strengthen your skills and expand your knowledge. It’s one more way our network supports your long-term success.

      C21 Univeristy allows you to:

      • Learn at your own pace with on-demand courses available 24/7

      • Strengthen your skills with proven strategies from top industry experts

      • Access specialized training paths to grow your business at every stage

      • Apply what you learn with practical tools, templates, and resources