Re-Think Real Estate

We have a different idea about real estate.
We believe that successful real estate businesses begin with a great understanding of the customer, their needs, and how to go about creating value for them. Our success can be traced back to a few key concepts that help frame our commitment to defy mediocrity and extraordinary client experiences.
Real Estate’s Ceiling of Complexity
Breaking through the invisible ceiling of complexity in real estate requires rethinking of our time, money, relationships and purpose to achieve “next level” results and thrive in our industry.
The Commoditization Trap
The persistent forces of ongoing commoditization of the services provided by real estate agents and brokerages can be overcome only by providing significant differentiation through your value proposition.
Two Economies & Two Decisions
Breaking through the invisible ceiling of complexity in real estate requires rethinking of our time, money, relationships and purpose to achieve “next level” results and thrive in our industry.
The Experience Sector
As the forces of commoditization increasingly impact the service sector and the real estate industry, successful agents will be those who shift into the 4th economy and provide a unique experience for their clients.
The Relational Shift
Our industry is plagued by a transactional mindset and approach to real estate sales. Shifting from a transactional to a relational approach is the first step in breaking free from commoditization.
From REALTOR® to Business Owner (ESBI)
The Cash Flow Quadrant is a framework through which to understand the progression of a REALTOR® from their initial transition into the world of being self-employed, into the realm of developing sustainable systems as business owners.
Working By Referral
The process of giving and requesting referrals is inherent to our society. Agents and brokers must learn to redirect their marketing and lead generation efforts towards a proactive referral based business.
Satisfied Clients Rarely Refer
Providing satisfactory service to our buyer and seller clients earns us a commission check. Earning the opportunity to expect referrals to their friends and family in the future, demands a much higher level of value and a remarkable experience.
4 M’s of Real Estate Marketing
Developing a strategic and effective marketing campaign as a REALTOR® is essential to long term success of a healthy business. The 4 M’s provide a framework to help create, deliver, and measure highly effective marketing efforts.

A Company Of Consultants

committed to defying mediocrity & delivering extraordinary experiences.

We see opportunity

where others see challenges.

We create value

where others create excuses.

We take the high road

where others take short-cuts.

We go above and beyond

when others go home.

Want to learn more about qualifications to join our team?

CENTURY 21® is a registered trademark owned by Century 21 Real Estate LLC.
Equal Housing Opportunity. Each Office is Independently Owned and Operated. All agents are licensed to sell real estate in Iowa.