We Are Relentless

Entrepreneurs
Self-Starters
Go-Getters

We Believe

The Real Estate industry provides an unrivaled vehicle for “the relentless” to break free from the rat race & build businesses that can be leveraged to create lifestyles that impact and improve the lives of others.
2018 Art Bartlett 2100 Cup Recipient
We help agents build…

Profitable.

Sustainable.

Balanced.

Enjoyable.

Businesses.

The Challenge

We don’t view other brokerages in our market as rivals, but rather consider our largest competitors to be:

Mediocrity

noun  |  me·di·oc·ri·ty
Being of moderate ability or value
The average agent, with the average amount of effort and care, is simply not good enough. Today’s home buyer or seller deserves and demands excellence as a minimum standard.

Commoditization

verb  |  com·mod·i·tize
Losing distinguishable value in the eyes of the consumer
When the customer sees no difference between your value proposition and that of other agents in the marketplace, then your only way to compete is on the basis of the price you offer.

Complexity

noun  |  com·plex·i·ty
Intricate or complicated connected parts
Agents who succeed in breaking into the business against almost 80% failure rates, now face an ocean of complexity in attempting to serve clients in an increasingly complex space.

The Solution

We believe the solution to these challenges lies in a shifted perspective:
Relational
as opposed to transactional
Serving clients in a manner consistent with how we would want to be treated and valuing the relationship above the deal
Differentiation
through extraordinary customer experience
Providing remarkable and extraordinary experiences for our clients during complex and challenging transactions
Value Creation
as opposed to entitlement
Expecting no opportunity unless we first create value for the marketplace
A Business Approach
to real estate sales
Systematize the predictable so that you can humanize the experience

The Archetypes

Not all agents are created alike. Our goal is to discover each agent’s natural strengths along the four agent archetypes, and provide personalized consulting to help them achieve their goals.

The Archetypes

Not all agents are created alike. Our goal is to discover each agent’s natural strengths along the four agent archetypes, and provide personalized consulting to help them achieve their goals.

The Journey

We guide our agents through the 3 Phases of Business Development:
Survival
Focused on generating the next lead, paying the bills, and learning the fundamentals.
Business
Building sustainability and balance through team and systems implementation to create a healthy business with a net profit.
Legacy
Developing a business that is ultimately transferable, that frees you to invest yourself towards purpose, and make a positive impact in the world.

A Company Of Consultants

Our #1 goal is to help our agent-clients achieve their personal business goals.
We are more interested in helping each agent discover their own business end-to-end solution than we are in training them to use ours.

The Purpose

Ultimately, we believe that Real Estate is about more than just “more.” More than more sales and more earnings.
Our passion is to inspire agents to grow businesses that empower them to impact and improve the lives of others.

A Company Of Consultants

committed to defying mediocrity & delivering extraordinary experiences.

We see opportunity

where others see challenges.

We create value

where others create excuses.

We take the high road

where others take short-cuts.

We go above and beyond

when others go home.

Want to learn more about qualifications to join our team?

CENTURY 21® is a registered trademark owned by Century 21 Real Estate LLC.
Equal Housing Opportunity. Each Office is Independently Owned and Operated. All agents are licensed to sell real estate in Iowa.